Best. Idea. Ever.

First and foremost. I don't particularly like beer… I'm more of a cider girl myself. And not because it's gluten-free, for heaven's sake.

BUT.

This. Is. Genius.

photo from Shoes & Brews

Shoes & Brews is a new running store that will be opening in Longmont, Colorado on July 25, 2014… The fact that a new specialty running store is opening is awesome enough -- we need more running stores! But these guys are certified geniuses. Because it's all running business in the front… but in the back? Yeah, it's got a taproom. Shoes AND Brews. It's not a mullet, as they describe themselves… more of a Reese's Peanut Butter Cup… two great things that go great together.

here's your SHOE side (photo from Shoes & Brews)

here's your BREW side (photo from Shoes & Brews)

I can't tell you how much I love this idea. Ballard has a great bicycle pub, Peddler Brewing, but it's not a store… (Maybe we're more a bikes+coffee kinda town??) But how great to have a hub for group runs… with the pub built in. Thing I love the sound of most? Something called "the half mile beer price challenge". Given my speed, I may not be able to afford a beer (ha ha). But, seriously, genius. 

Not sure when we might get ourselves down to Colorado again… but now we have another thing to do, along with visit Annie and Andy, if we get down there! Till then, best of luck to the folks at Shoes & Brews -- and happy grand opening on Friday!!!